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This involve placement of advertisements that appear as search results on the top of a search engine results page for target keywords to target customers.
These are the visual ads that you see on websites all over internet. They give you great brand exposure and will be displayed on sites targeted to your idea demographic.
This denotes showing ads to people who have first visited your site. This strategy helps build brand legitimacy, and also greatly contributes to assisting in sales.
Social sites offer highly targeted advertising opportunities based on the complex profiles details that users interests, likes, locality, behavior and interaction history .